DESCRIPTION:

After designing 40th Anniversary branding for the DC Lottery, the Seaberry video team produced two 40th anniversary inspired videos — a high energy, 30-second animated sizzle video to reveal the new 40th anniversary logo, and a longer promotional video celebrating the organizations past, present and future. 

The animated sizzle video kicked off the lottery’s year-long anniversary celebration. The bold, dynamic, short builds excitement though quick movement, big, striking type, photos and video of the Washington DC area, shapes that tease the logo, and high energy music. It ends with a dynamic reveal of the lottery’s celebratory logo. 

The promotional ‘Journey to 40’ video married archival photos, lottery statistics, and footage taken from around DC, to recall the DC Lottery’s past, reveal its present and signaling a bright future