Challenge:

One of the DC Office of Planning’s critical responsibilities is to produce the Comprehensive Plan, a 20-year, city-planning framework that is regularly amended in consultation with local residents. The Plan provides the overarching guidance on how to design and execute D.C.’s near and future growth.

The OP engaged Seaberry to create the community outreach and advertising campaign strategy and materials to encourage a broad public conversation about the Plan and its latest cycle of amendments.