Advertising
Challenge:
As part of a marketing engagement with the Department of For-Hire Vehicles Seaberry was challenged to design an event that encouraged community participation in imagining new ways to experience ridesharing in the District.
Approach:
Seaberry designed a hackathon event, “The DFHV transportation Challenge,” The "hackathon" allowed DC residents, coders, developers and designers to express their unique solutions to the future of for-hire transportation in the District. The event was launched as part of Washington DC's InnoMAYtion campaign. In addition to designing the event, Seaberry designers created the hackathon illustrations and branding that served as the backdrop for presentations and all other collateral materials.
