DESCRIPTION:

This video was part of a multi-channel student recruitment campaign for the University of Wisconsin-Madison. 

Seaberry's challenge was to design a multi-channel campaign to celebrate student life on the campus of the University of Wisconsin–Madison. The project goal was to supplement the University's Office of Admissions and Recruitment's efforts to attract a diverse group of new student applicants.”

This was a multidisciplinary project for the University of Wisconsin–Madison aimed at enticing a diverse student population to apply to the school.

The Seaberry team designed and developed a multimedia, navigational brochure to celebrate the diversity of student life with video, audio, and a graphically rich interactive campus map. Campus Map Illustration and animation design by Cherisse Lu. Video production and audio portraits by Adya Beasley. Site concept and UX/UI by Laaté Olukotun. Site development by "Deep." 

Play the video above. You can also see the full site here