Challenge:

The Lewis Museum had an incredible physical space and a newly evolved brand—but their website didn’t reflect either. With over 200 pages of content, the site had become difficult to navigate, confusing for users, and hard for staff to manage. Without a clear structure or defined audience, the experience lacked direction, making it challenging for visitors to understand how to engage with the museum, its exhibitions, and its programs. The opportunity was to transform the website into a clear, intuitive, and inspiring extension of the museum’s identity.