Challenge:
The Lewis Museum had an incredible physical space and a newly evolved brand—but their website didn’t reflect either. With over 200 pages of content, the site had become difficult to navigate, confusing for users, and hard for staff to manage. Without a clear structure or defined audience, the experience lacked direction, making it challenging for visitors to understand how to engage with the museum, its exhibitions, and its programs. The opportunity was to transform the website into a clear, intuitive, and inspiring extension of the museum’s identity.
Approach:
Seaberry Design restructured the website from the ground up, transforming hundreds of pages into a streamlined, user-friendly experience built around clear audience pathways. We aligned the site with the museum’s refreshed brand, bringing its visual identity to life through thoughtful typography, color, and layout. Intuitive navigation systems, like categorized exhibitions and programs, make content easy to explore, while detailed page designs elevate the storytelling experience. Behind the scenes, we introduced smart automation to simplify content management for staff. The result is a website that matches the energy of the museum itself—welcoming, engaging, and easy to navigate. View the full museum website at: https://www.lewismuseum.org
