Advertising
Challenge:
Every year, The Home Depot's Customer Solutions team handles over 22 million customer interactions—22 million moments where someone reaches out for help, guidance, or support. Behind each call and chat is a story: a customer trying to complete a project, solve a problem, or bring their vision to life.
Home Depot's Customer Solutions leadership team needed to move beyond metrics and data to capture these human stories that define exceptional service. With their July 2025 Leadership Conference approaching, they wanted to highlight the relationship between their frontline associates and the customers they serve—revealing the emotional intelligence, problem-solving skills, and genuine commitment that drives outstanding customer experiences. The challenge was multifaceted: creating authentic content that would resonate with busy executives while honoring real voices from both sides of the customer service conversation.
Approach:
Seaberry Design executed a "dual perspective" storytelling strategy, conducting seven on-location interviews with Customer Solutions associates in Atlanta and securing two customer interviews (a 30-year DIYer and daily contractor).
Rather than delivering a single conference video, we created a “full build,” comprehensive content ecosystem with a dedicated microsite featuring:
"The Heart of Customer Service" 5-minute anchor video
Four thematic associate spotlight videos
Two customer profile videos
Quote compilations and animated word cloud videos
The microsite became the permanent home for the various content, hosted internally for employees and leaders to explore long after the conference, with clear navigation by theme, perspective, and format.
WHAT YOU GET
✓ Campaign creative that moves the needle.
HOW SEABERRY PARTNERS BENEFIT
Proven Results: 400+ campaigns for the DC Lottery
