Video Production

Video is one of the most effective tools you have to connect to your audience. It is dynamic, attention grabbing, and easily customizable. Plus, with its ability to combine live action footage, photos, graphics, animation, text, sounds and even extras like special effects, video can deliver a more complete picture of a message, initiative, or project than any one component can on its own.

Our experienced team of videographers, animators and editors have created hundreds of videos that vary in style, range and complexity. Not familiar with video? We’ll guide you through the process and work with you to create a customized video that resonates with your audience. Learn more about the most common types of video production below and get a sense of what style might work best for your project.

Promotional Videos:

Promotional videos are perhaps the most commonly used style out there (just think commercials). They can also be some of the most creative, humorous, and emotional pieces of visual storytelling. This style of video is usually short in length and produced in an engaging style that will capture viewers’ attention. Promotional videos are also easily shareable on social media, in email campaigns, and often work great on websites as an introduction to a company or mission.

Promotional videos are one of the best tools for deepening brand recognition. They are versatile, can be infused with emotion and come with no set approach, so creativity can shine. This style is a great option when trying to persuade or inspire viewers, change their opinion or behavior, or when trying to get them to take action. They are also perfect for connecting with audiences in new and creative ways.

Some Examples of Promotional Videos:

  • Advertising videos / online commercials
  • Destination / travel videos

  • Talking-head videos

  • Corporate videos

  • Testimonial videos

  • Presentation videos

  • Animated videos

  • Event and event invitation videos

  • Sizzle videos

  • Slideshows

Informational Videos:

Informational videos are great for disseminating important messages or details, for giving instruction or for raising awareness about a particular issue. Often informational videos are found in the form of public service announcements or interview question and answer videos. These videos are kept simple with information delivered as succinctly as possible. And unlike educational and promotional videos, informational videos tend to give the who, what, when and where but often do not delve deep into the why.

If a company or organization needs to inform their audience about services, products, or resources available to them, or if they need to call attention to an important issue or change in procedure, an informational video is a great choice. This style is also great for providing information that might be found in the FAQs section of a website. Whatever form it takes, an informational video gets straight to the point with information and news an audience can use.

Some Examples of Informational Videos:

  • Public service announcements (PSAs)

  • Interview question & answer videos

  • Animated PSAs

  • Socially-shared news snippets (Facebook, Twitter, etc.)

  • Concept or app walk-through videos

  • Slideshows

Educational Videos:

Educational videos are great for introducing new concepts and ideas to your audience. These videos are often used to explain the importance of specific causes you are championing, or the role of a new department or initiative. An educational video can be a how-to training video, a video lesson series, or even an animated explainer video. They can also be used to reinforce company missions and values for new employees or to attract new customers.

What’s wonderful about this style of video is the mix of visuals, sound, and editing increases comprehension and retention of new ideas among viewers making it easy to “educate” them properly on complex concepts. And these videos can be fun and energetic or slower and more serious, or anything in between.

Some Examples of Educational Videos:

  • Remote online classroom instruction
  • Online courses with video lessons (MooC)

  • How-to training videos

  • Webinar informational videos

  • Video lesson series

  • Animated explainer videos

  • Slideshows

Documentary Videos:

Documentary videos or films are longer, non-fiction pieces intended to document or capture reality. These videos weave real scenes and events, interviews and photographs into an in-depth narrative that shares a particular viewpoint, message or experience. Documentaries can be many things — funny, touching, shocking, inspirational and so on. But more than anything, they are compelling, memorable, and used to deeply connect the audience to your cause or mission. 

Documentaries and mini documentaries are a great option for non-profits and socially responsible companies because these videos elicit emotions, reveal the human experience, and bond audiences to organizations through the cause, mission or initiative being discussed. 

Some Examples of Documentary Videos:

  • Narrated documentary
  • Observational documentary (without narration)
  • "Day in the life" mini documentary
  • Documentary series