Seaberry Design & Communications: Graphic Design in Washington, DC

Are there Animals in Your Brand’s Future?





On your safari through the business landscape, you probably notice an abundance of animal imagery. No doubt you’ve already noticed ponies, horses, alligators, lions, bulls and deer doing everything from standing on their hind legs to playing tennis on polo shirts and riding on tractors. It’s clear that companies benefit from a positive association with noble creatures. Your business can too!
What if your company has nothing to do with animals?
Sure, branding wisdom suggests that identifiers like logos should be associated with the product or its category, but a U.S. study recently found that people’s ability to relate to the logo can be more effective than what the logo says about the product.

Market research from The Nielsen Company found that nearly one-in-five table-wine brands introduced in the last three years feature an animal on the label. Why?

The answer is – consumers have an easier time processing images that they already have experience with – and nearly everyone has had experience with animals, right? In short, if a customer has thought about your logo image in an unrelated context or if they already associate the logo with something positive in their personal lives, they’re more likely to have a positive view of the product.
Animal lovers unite!
An added benefit of utilizing animal icons in your logo is that you can help participate in the conservation movement. Visit www.saveyourlogo.org to find out how you can help to protect the species represented by your logo. Join the conservation effort today!